Tag Archives: idea

99 Days and Counting

by Gail Mooney
September 28 2011

When I formed this idea, almost two years ago, I would not have believed then that I would still be working on this project now. Not only am I still working on it, but it has taken on a life of its own. In fact, we have  a new tagline, which aptly describes what this project has become:

It’s not just a Move – It’s a Movement

With that said, we have decided to launch another funding cycle, through Indiegogo. This time, we have more than just an idea and a lot of uncut footage – we have a finished movie and a movie that’s getting rave reviews.

Today is the start of our 99-day cycle of fundraising.  Why 99 days?  Well, for starters, our journey around the world took 99 days to complete the circle.  And, in 99 days, it’s Erin’s birthday – her 25th.  I was 25 years old when I decided to pursue the path I’m on as a photojournalist, instead of following a more lucrative profession.  I had gone to see Jay Maisel, a legendary New York photographer, known for his bluntness.  After making a lot of excuses of why I wasn’t going to follow my heart and become a photojournalist he looked me straight in the eye and said “You’re 25 years old and you’re already making compromises?”  It was a turning point in my life.

The post-production on the film was completed in July.

Opening Our Eyes Sneak Preview, Traverse City, MI

Since that time, I’ve spent countless hours submitting it to film festivals and trying to create awareness for the film. What’s the point of making something like this if it is not seen by as many people as possible? Our goal is simple and that is to get this movie “out there” by whatever means we can so that we can really make a difference with it.

A comment from an audience member at our sneak preview in Traverse City said:

“I just want to thank you for making this movie and let you know that you
have definitely succeeded in inspiring people. I’ve had a {sic} paradigm
shift after seeing this movie. I think you two should count yourself among
the inspirational heroes for bringing these stories to a larger audience.”

And at our sneak preview in Detroit, Oscar recipient, Pamela Conn who won for
“ best short documentary” stated:

“ I would just like to say that that’s the first thing I thought of was that
it’s obvious that this should be submitted for an Oscar. Absolutely this
is Oscar worthy.”

We have created something of value – a value that goes beyond dollars and cents. But to give this thing legs, we will need “dollars and cents” to take it the next steps. It takes money for festival submissions, PR and marketing and theatrical screenings. In fact Jon Reiss, the DIY of the indie film world says that a filmmaker should allocate half of their budget for PR and marketing – or your film will fall into oblivion.

This money won’t go into my pocket.  In fact, even creating this movie on a shoe string budget made up of airline miles and trades for services has exhausted my savings, not to mention taken me away from my business.  But, something is pushing me to do this.  If we can get this movie “on the map” then everyone wins, especially all the change makers that this movie is about.

Please help us with this movement. Contribute if you can or simply pass along this link to others. We all can play a part in making our world a better place.

As Marian Kramer, a subject in our film says “We all have to shine each other up.”

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Feedback

by Gail Mooney
September 10 2011

Today, I’m reflecting on the many wonderful comments people have relayed since watching our film.  I’d like to share a few of the remarks that some folks have made, not to stroke my ego, but rather to express how meaningful these comments are to us.  They reaffirm in our minds that perhaps in some small way, we too have made a difference by making this film – and that is all I ever hoped for.

Thank you all for sharing your thoughts – they are very much appreciated.

“It was awesome – just awesome”

“I just want to thank you for making this movie and let you know that you have definitely succeeded in inspiring people.  I’ve had a small paradigm shift after seeing this movie.  I think you two should count yourself among the inspirational heroes for bringing these stories to a larger audience.”

“ I would just like to say that that’s the first thing I thought of was that it’s obvious that this should be submitted for an Oscar.  Absolutely this is Oscar worthy.”
Pamela Conn – Oscar winner for Best Short Documentary (Young at Heart)

“Your film is a celebration of something that I’ve always believed in – there are daily miracles. People always look for a burning bush or something special.  Miracles are a daily occurrence of thank yous.”

And one of my favorites –  R rated 🙂
“Thank you.
Absafuhkinglutely love what you and Erin created…
Truly inspirational.
Watched it with my inspiration, my 15-year old daughter.  It was a quiet room with no dry eyes. We are still talking about it.”

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Full Circle

by Gail Mooney
August 31 2011

A year ago today Erin and I boarded a plane, bound for home on our final flight of our 99-day journey around the world.  Seems like that happened in another lifetime – so much has transpired since then.

The day before we headed home, we sat down with our friend Ethan G. Salwen, who interviewed us on camera.  We are grateful for that because we were able to capture our thoughts at the time – at the end of an amazing adventure.

We had just finished our last story in Carlos Keen, Argentina – a town about an hour outside of Buenos Aires.  It was a story about Camino Abierto, a farm, a home to adolescent boys who had nowhere to call home,  and a restaurant – all filled with love.  We only spent two days there but those two days came at just the right time giving us one last burst of energy to complete the project we had started over 3 months prior.

At the time, I didn’t realize that it was really just the beginning of this project in so many ways.  As Erin headed back to Chicago and settled back into her life, I immersed myself deeper into this project with hundreds of hours of footage that needed to be edited.  I managed to get through one of the toughest winters of my life that taxed every ounce of my spirit on the darkest days.  But after a round of crowd funding via Kickstarter and finding the perfect editor, Erik Freeland and many more months of post-production – we now have a film that we are proud of.

As I mailed out the “rewards” yesterday to all of our backers that supported our project, I realized once again that this project is still not yet complete.  There are film festivals to submit to and community screenings to line up and plans to make different “cuts” at various lengths for different markets.  One idea is to break up the stories for the potential of a broadcast series. I actually went out to LA this past winter and “pitched” the idea to some industry folks and a couple of people were quite interested.  I even made a new version of the trailer and renamed the show.  We shall see if anything develops along those lines.

I have been richly rewarded in so many ways on this journey. Getting to really know my daughter has been perhaps the biggest reward.  But some of the kind comments that I have received from people who have seen the film have confirmed in my mind that this quest was meant to be. I’ll be sharing some of these comments with you in the coming months, on this blog that I have neglected as I’ve been off the radar working behind the scenes.

Here’s a tidbit from our Buenos Aires Interview on the final day of our journey.  I will share more soon.  This project was meant to be shared – that is the only way to manifest the true power behind this thing that we put into motion so long ago.

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Tears of Happiness and Sadness

by Gail Mooney
August 4 2011

It just hit me this morning that we have completed this film.  I cried because I was happy, we had done it.  I cried because it was finished.  I was sad the journey was over – but is it?

Yesterday, I hand delivered the first DVD to someone in the “business” who could really help me as I face the next step – getting the film “out there”.  That’s the hard part – coming up with a plan to give this film legs.  What would have been the point of my daughter and I traveling all around the world, creating a film about people making a difference that could motivate others to action – if people don’t see it?

I know I have a lot of hard work ahead of me, sending DVD’s to film festivals, outreach directors and potential distributors.  I will be networking with everyone I know as far as making the rights connections with people who can help us get our film out there so that we can achieve what we set out to do- turn this film into a ground swell of action.

Here are some thoughts of what we’d like to do with this film.  Start thinking about people you know who could help us realize these goals.

•    Submit to film festivals to create awareness and publicity for the film.  Festivals are very competitive but I believe our film is a strong contender.  If the film is selected for a festival, then we will want to find a sponsor and make an event out of it and/or have a “premiere screening” in that city to coincide with the festival. It’s a cost effective way to do a premiere and the audience is already there.

•    Have community screenings that would be “move to action” events.  This could take place in a variety of venues, from schools to churches, with the filmmakers present or not.  It could be a community fundraiser, centered on the screening of the film.  Generally, filmmakers hire outreach directors or bookers to find these venues and matches. This can be a win/win where the filmmakers have a chance to recoup their costs and the community raises money for their cause.  In our case, we can also structure it so that our subjects’ causes receive a percentage.

•    Have screenings at universities.  This is something that I would love to do – show the film with a Q&A to students.  The film could really make an impact with young people who are just starting out in life.  If anyone knows people who book college activities – let me know.

•    Theatrical screenings.  This takes money.  But it can lead to rewards – including the academy awards.  My executive Angel Burns is confident we can do this.  Essentially, there needs to be theatrical bookings in LA and NYC, well publicized with mandated advertising in the NY and LA newspapers.  We may need to do another fundraiser ourselves or find a sponsor to make this happen.

•    Broadcast.  Maybe the best way to get eyeballs on it.  Anyone with contacts at OWN (Oprah’s network), Oxygen or Lifetime – viable candidates for this documentary or even a TV docu reality series?  Imagine how refreshing that would be to see on TV – a series about people making a positive difference in the world – instead of watching yet again another show about the worst in human nature.

This film has had an amazing effect on our lives.  We’ve traveled the world, seen our name in lights on a theater marquee and met extraordinary people along the way.  In fact it seems like we are like magnets, attracting just the right people into our lives at just the right time. First of all we “found” all our amazing subjects who brought tremendous value to our lives – we learned so much from them. We found our executive producer, Angel Burns – or shall I say, she found me when I spoke in LA at a “photocine” event about creating a documentary with no money. I found the perfect editor, Erik Freeland who brought his wonderful vision to this film and made us look good, and Maria Grillo, a graphic designer in Chicago who designed our logo and overall look. I have another friend, Ally Raye who put together a great “deck” and “sizzle” for a TV pitch for me.  I can’t even imagine what life was like before these people came into my life.  This film just seems to have some inexplicable power of connecting people.

If you know anyone who is good with marketing and PR, or works in broadcast or knows a sponsor who would be a perfect match and could infuse some financial support to this project, please let us know.

Like one of our subjects, Marian Kramer said, “We’ve got to shine each other up”.

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The Trailer

by Gail Mooney
March 30 2011