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TEDx, Kindred Spirits and Spreading Good Ideas

by Gail Mooney
December 6 2011

I’ve had an amazing week. I’ve been in Sao Paulo, Brazil for the last few days to do a TEDx talk and to screen Opening Our Eyes. It has been a remarkable time, in many ways.

As I listened to the many speakers of the day, talking about what they were doing in their life and in turn affecting other people’s lives, I couldn’t help but feel the common bond amongst this group. They were all thinking beyond themselves and that in itself was not only energizing but gave me great hope for the future. Most of the speakers were young – and it brought me back to when I was their age, so full of hope and believing that I could change the world. I suppose I am in the minority of people of my generation, because I’ve managed to hold on to those beliefs. If I hadn’t, I never would have embarked on this journey that I started with my daughter, almost two years ago.

Yesterday evening I screened the film for many of the same people that had attended the TEDx conference. While I may be from a different generation and cultural background – we were kindred spirits in our beliefs, and our concern for others and the planet that we live on. It was the first time that I showed the film outside the United States and even though that was part of our dream – to take this film globally – I wasn’t quite sure how it would be received. But during the Q&A, I realized what I had probably known all along – that no matter how different our cultures may be in so many ways – we had the common bonds of what connects all humanity. We all need food and shelter and the obvious needs of life – but there is something more that all humans need – the need to love and be loved. The need to know that someone cares.

I think sometimes we forget that basic human desire, overcome by our drive to be successful – sometimes thinking that someone surely has to lose in order for us to win. Last night someone asked me “Has your life changed since making this film?” I’ve had half a dozen screenings in the US and I think this was the first time that I was asked this question. I didn’t have to think much to answer the question, and I said “yes – I have changed mostly in what I place importance on in my life. The little things that used to bother me a great deal, don’t seem to matter anymore in the big picture of life.”

I’ve been thinking about that a lot this morning and I think that even though my outlook has changed, I still basically remain the same person I have always been – meaning my fundamental character. I think what has really changed is that I’ve recognized the person who I have always been – and stopped living the dogma that others believe in.

The funny thing is, the people who are in my life now, tell me how young and energetic I look and how happy and content I appear. I think what they see is what I am feeling on the inside. I also think that because of that, I am attracting people who are meant to be in my life. I’m no longer concerned about people who I thought I wanted or needed in my life, but might not have felt the same way. I only wish that I had learned this a long time ago. But as many of the wonderful people who appear in our film told us “there is a time for everything.” Thank you to all the beautiful people in Sao Paulo who have made this a very special and memorable experience. Our hearts will remain connected even though the miles may separate us.

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“Your Mom Would be Proud”

by Gail Mooney
December 2 2011

This was a remark that someone made to me after the screening of Opening Our Eyes the other evening in Seattle. It was probably the nicest thing that anyone has said to me since I’ve been screening this film.

Most of you who have been reading this blog know that this film was created by my daughter Erin and I during our 99 days in the field on six continents while making this movie. We had a lot of “together time” and that was the best part of the experience. Our little two-person crews was able to work on a shoe-string budget made up of airline miles, hotel rewards and trades for gear and services. and create a 76 minute documentary.

During the Q & A after the screening, one attendee asked about the financing of the film. I told her that even though the shoot part of the production was financed with airline and hotel points and trades, there were still the costs of visas, vaccinations, and all the post-productions costs of editing, sound mixing, music rights and stock footage. When all was said and done, including buying the gear, it was just under $50,000 – and that doesn’t include film festival submissions, PR and marketing etc. going forward. I did raise $10,000 on Kickstarter and we are currently running a funding campaign on IndieGoGo, but where did the other money come from?

I answered her questions by telling her that when my mom died in 2004, she had left me a little money. I had never spent a penny of it until we began this project, when I set up a separate LLC, Nola Productions, named after my mother and placed my inheritance into that.

I think my mom would not only be proud of me, but also her granddaughter, my daughter, Erin. My mother always thought of others and their needs first – before she thought of her own needs. She taught me to think about how my actions could affect others. She also taught me to believe in myself and encouraged me to follow my dreams. She gave me everything I needed to accomplish this film – the courage to take action on my dreams and the means to make that happen. I think she would be proud of what I chose to do in her name.

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San Francisco Film Society – Our New Fiscal Sponsor

by Gail Mooney
November 18 2011

I just received some fabulous news. That is that the San Francisco Film Society has agreed to be a fiscal sponsor for Opening Our Eyes. This is huge because it means that we can apply for grants and accept donations under their 501C umbrella. I would be remiss if I did not thank my husband, partner and best friend, Tom Kelly for filling out the application and providing the reams of necessary documents. He really came through for us and I can’t thank him enough.

It’s been very challenging,  raising money for film festival entries, setting up theatrical screenings and promoting the film. But what would be the point of our team’s tremendous efforts in making this film if it ends up being the best kept secret?

I truly hope that this this sponsorship and 501C status will encourage individuals, institutions and corporations to donate to Opening Our Eyes so that we may realize our goal and inspire and motivate others as to what they can do to make our world a better place.

The San Francisco Film Society is one of the oldest and most respected film groups in the United States and to get this distinction is truly an honor. We have been so blessed by so many people who have believed in our project and have either contributed money, their expertise or both. I can’t even begin to express how meaningful this experience has been and how it has changed my life in so many ways. Quite simply it has given me hope – at a time when there is much hopelessness and despair.

Please help us  get this film out there. If you are involved with foundations or work at corporations that give, please pass along the link to our project. You never know what may transpire and hopefully this has made things a bit easier. All donations are tax deductible.

Every one of our subjects and their causes will win if this film gets noticed globally. It is off to a good start with the trailer being seen in over 114 countries – but we have a lot of work ahead. I can do a lot of things on my own – and have – but I need everybody’s help on this one.

It’s not just a movie, it’s a movement.

3 Ways to Donate:
Through IndieGoGo – get a reward
Through the San Francisco Film Society online
Checks: Payable to San Francisco Film Society
    Write Opening Our Eyes FSP 1378 in Memo Line
Send to:
San Francisco Film Society – ATTN: Finance Department
39 Mesa Street, Suite 110
The Presidio
San Francisco CA 94129-1025

Going it Alone

by Gail Mooney
November 9 2011

A week or so ago I left for New Zealand – a long haul from the US. I was headed to the SATW (Society of American Travel Writers) convention in Wellington. As I boarded the first leg from EWR to LAX, I felt like I was missing something. I kept doing a mental checklist in my mind – cameras, passport, wallet etc. etc. but something didn’t feel right – it felt like something was missing. I realized that what was missing was my daughter Erin.

It felt odd to be heading to this amazing destination without her. She had been like my right arm on our 99-day journey around the world last summer and I felt oddly alone. I have spent the better part of my life, traveling to all four corners of the globe as a solo act so to suddenly feel alone, after all those years of independent travel was unexpected.

Today it really hit me, just how profound that experience had been. Not only had it been the ultimate travel experience that I was fortunate enough to have shared with my daughter – but I realized that it had changed my life in many ways. Perhaps the biggest change in my life had been a change in my attitude – in more ways than one.

An hour ago, I was the recipient of the Bronze award for Travel Photographer of the Year by SATW. I was humbled and very appreciative to be receiving this award. A year ago, I probably would have felt differently. In fact, I may have looked at it with some misgivings to NOT having won the Gold award as opposed to being appreciative of winning the Bronze.

After spending a summer with remarkable people who were doing extraordinary things that were making a positive difference in the world, I have a totally different outlook. One of our subjects Ronni Kahn of Oz Harvest in Sydney, Australia remarked “Don’t do it for the money or for the recognition – but just do it for the sake of doing.” A simple thought really, but one that comes with deep consequences.

We live in a culture in America where we often overlook that life’s real rewards aren’t necessarily in winning, but being content with the journey and the rewards that come with that. It took me a lifetime to figure that out. I know now that beating out someone else for the top prize isn’t what makes me a winner and in fact that someone else doesn’t have to lose in order for me to win. As much as I feel grateful for the recognition from my peers – my biggest reward was really a journey well traveled.

One doesn’t need to leave their country or even their home town to realize a journey well traveled – they simply just need to live their life the best way they know how and that’s different for each and every one of us.

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Flashback

by Gail Mooney
October 26 2011

Yesterday as I was packing my gear for an upcoming three week trip to New Zealand, I had a major flashback to when I was getting ready for a 99-day trip around the world. My daughter, Erin and I had embarked on that journey about a year and a half ago.  But this time, I was going solo.

I looked at all the gear laid out on the dining room table, just as I did last year, wondering how I would fit it into one small backpack. I will strip it down of course, taking only the gear that I can manage by myself.  For the most part, I will be traveling solo this time. It got me thinking about the round-the-world trip that I took last year with Erin.

I’ve spent the better part of my life traveling the world and taking pictures. Most of those years, I was a solo act, on assignment for various magazines and corporations.  Last year, when Erin heard that I would be circling the globe, she wanted to come along. Initially, I hadn’t imagined the trip or the project as a collaborative effort – let alone with my daughter.  She had recently graduated from Northwestern University in Chicago and had been lucky enough to get a job. But Erin wanted to be part of this project and journey and so it became a combined effort – a mother-daughter team.

That ended up being the best part about the trip– sharing that experience with my daughter. We’ll have that bond for a lifetime.  And now, I couldn’t have imagined doing that journey any other way.

Since then, there have been countless hours/days/weeks/months that have gone into the post-production part of the film, leaving the “journey” a collection of water colored memories floating in my head. I’ve remained closely connected to the project because I’ve been very hands-on with the edit. So for me, those memories remain part of my daily psyche.  In that regard, the making of the film has been a bit bittersweet as I am reminded daily – that part of the journey is over.

We’ll always have those beautiful memories burned inside our heads. More importantly, we have a film that can be shared with others around the world, in the hopes that it will provoke thought and maybe even move people to action – to make a difference.

Please share this film.  That’s the only way it will happen.

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99 Days and Counting

by Gail Mooney
September 28 2011

When I formed this idea, almost two years ago, I would not have believed then that I would still be working on this project now. Not only am I still working on it, but it has taken on a life of its own. In fact, we have  a new tagline, which aptly describes what this project has become:

It’s not just a Move – It’s a Movement

With that said, we have decided to launch another funding cycle, through Indiegogo. This time, we have more than just an idea and a lot of uncut footage – we have a finished movie and a movie that’s getting rave reviews.

Today is the start of our 99-day cycle of fundraising.  Why 99 days?  Well, for starters, our journey around the world took 99 days to complete the circle.  And, in 99 days, it’s Erin’s birthday – her 25th.  I was 25 years old when I decided to pursue the path I’m on as a photojournalist, instead of following a more lucrative profession.  I had gone to see Jay Maisel, a legendary New York photographer, known for his bluntness.  After making a lot of excuses of why I wasn’t going to follow my heart and become a photojournalist he looked me straight in the eye and said “You’re 25 years old and you’re already making compromises?”  It was a turning point in my life.

The post-production on the film was completed in July.

Opening Our Eyes Sneak Preview, Traverse City, MI

Since that time, I’ve spent countless hours submitting it to film festivals and trying to create awareness for the film. What’s the point of making something like this if it is not seen by as many people as possible? Our goal is simple and that is to get this movie “out there” by whatever means we can so that we can really make a difference with it.

A comment from an audience member at our sneak preview in Traverse City said:

“I just want to thank you for making this movie and let you know that you
have definitely succeeded in inspiring people. I’ve had a {sic} paradigm
shift after seeing this movie. I think you two should count yourself among
the inspirational heroes for bringing these stories to a larger audience.”

And at our sneak preview in Detroit, Oscar recipient, Pamela Conn who won for
“ best short documentary” stated:

“ I would just like to say that that’s the first thing I thought of was that
it’s obvious that this should be submitted for an Oscar. Absolutely this
is Oscar worthy.”

We have created something of value – a value that goes beyond dollars and cents. But to give this thing legs, we will need “dollars and cents” to take it the next steps. It takes money for festival submissions, PR and marketing and theatrical screenings. In fact Jon Reiss, the DIY of the indie film world says that a filmmaker should allocate half of their budget for PR and marketing – or your film will fall into oblivion.

This money won’t go into my pocket.  In fact, even creating this movie on a shoe string budget made up of airline miles and trades for services has exhausted my savings, not to mention taken me away from my business.  But, something is pushing me to do this.  If we can get this movie “on the map” then everyone wins, especially all the change makers that this movie is about.

Please help us with this movement. Contribute if you can or simply pass along this link to others. We all can play a part in making our world a better place.

As Marian Kramer, a subject in our film says “We all have to shine each other up.”

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Feedback

by Gail Mooney
September 10 2011

Today, I’m reflecting on the many wonderful comments people have relayed since watching our film.  I’d like to share a few of the remarks that some folks have made, not to stroke my ego, but rather to express how meaningful these comments are to us.  They reaffirm in our minds that perhaps in some small way, we too have made a difference by making this film – and that is all I ever hoped for.

Thank you all for sharing your thoughts – they are very much appreciated.

“It was awesome – just awesome”

“I just want to thank you for making this movie and let you know that you have definitely succeeded in inspiring people.  I’ve had a small paradigm shift after seeing this movie.  I think you two should count yourself among the inspirational heroes for bringing these stories to a larger audience.”

“ I would just like to say that that’s the first thing I thought of was that it’s obvious that this should be submitted for an Oscar.  Absolutely this is Oscar worthy.”
Pamela Conn – Oscar winner for Best Short Documentary (Young at Heart)

“Your film is a celebration of something that I’ve always believed in – there are daily miracles. People always look for a burning bush or something special.  Miracles are a daily occurrence of thank yous.”

And one of my favorites –  R rated 🙂
“Thank you.
Absafuhkinglutely love what you and Erin created…
Truly inspirational.
Watched it with my inspiration, my 15-year old daughter.  It was a quiet room with no dry eyes. We are still talking about it.”

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Full Circle

by Gail Mooney
August 31 2011

A year ago today Erin and I boarded a plane, bound for home on our final flight of our 99-day journey around the world.  Seems like that happened in another lifetime – so much has transpired since then.

The day before we headed home, we sat down with our friend Ethan G. Salwen, who interviewed us on camera.  We are grateful for that because we were able to capture our thoughts at the time – at the end of an amazing adventure.

We had just finished our last story in Carlos Keen, Argentina – a town about an hour outside of Buenos Aires.  It was a story about Camino Abierto, a farm, a home to adolescent boys who had nowhere to call home,  and a restaurant – all filled with love.  We only spent two days there but those two days came at just the right time giving us one last burst of energy to complete the project we had started over 3 months prior.

At the time, I didn’t realize that it was really just the beginning of this project in so many ways.  As Erin headed back to Chicago and settled back into her life, I immersed myself deeper into this project with hundreds of hours of footage that needed to be edited.  I managed to get through one of the toughest winters of my life that taxed every ounce of my spirit on the darkest days.  But after a round of crowd funding via Kickstarter and finding the perfect editor, Erik Freeland and many more months of post-production – we now have a film that we are proud of.

As I mailed out the “rewards” yesterday to all of our backers that supported our project, I realized once again that this project is still not yet complete.  There are film festivals to submit to and community screenings to line up and plans to make different “cuts” at various lengths for different markets.  One idea is to break up the stories for the potential of a broadcast series. I actually went out to LA this past winter and “pitched” the idea to some industry folks and a couple of people were quite interested.  I even made a new version of the trailer and renamed the show.  We shall see if anything develops along those lines.

I have been richly rewarded in so many ways on this journey. Getting to really know my daughter has been perhaps the biggest reward.  But some of the kind comments that I have received from people who have seen the film have confirmed in my mind that this quest was meant to be. I’ll be sharing some of these comments with you in the coming months, on this blog that I have neglected as I’ve been off the radar working behind the scenes.

Here’s a tidbit from our Buenos Aires Interview on the final day of our journey.  I will share more soon.  This project was meant to be shared – that is the only way to manifest the true power behind this thing that we put into motion so long ago.

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Tears of Happiness and Sadness

by Gail Mooney
August 4 2011

It just hit me this morning that we have completed this film.  I cried because I was happy, we had done it.  I cried because it was finished.  I was sad the journey was over – but is it?

Yesterday, I hand delivered the first DVD to someone in the “business” who could really help me as I face the next step – getting the film “out there”.  That’s the hard part – coming up with a plan to give this film legs.  What would have been the point of my daughter and I traveling all around the world, creating a film about people making a difference that could motivate others to action – if people don’t see it?

I know I have a lot of hard work ahead of me, sending DVD’s to film festivals, outreach directors and potential distributors.  I will be networking with everyone I know as far as making the rights connections with people who can help us get our film out there so that we can achieve what we set out to do- turn this film into a ground swell of action.

Here are some thoughts of what we’d like to do with this film.  Start thinking about people you know who could help us realize these goals.

•    Submit to film festivals to create awareness and publicity for the film.  Festivals are very competitive but I believe our film is a strong contender.  If the film is selected for a festival, then we will want to find a sponsor and make an event out of it and/or have a “premiere screening” in that city to coincide with the festival. It’s a cost effective way to do a premiere and the audience is already there.

•    Have community screenings that would be “move to action” events.  This could take place in a variety of venues, from schools to churches, with the filmmakers present or not.  It could be a community fundraiser, centered on the screening of the film.  Generally, filmmakers hire outreach directors or bookers to find these venues and matches. This can be a win/win where the filmmakers have a chance to recoup their costs and the community raises money for their cause.  In our case, we can also structure it so that our subjects’ causes receive a percentage.

•    Have screenings at universities.  This is something that I would love to do – show the film with a Q&A to students.  The film could really make an impact with young people who are just starting out in life.  If anyone knows people who book college activities – let me know.

•    Theatrical screenings.  This takes money.  But it can lead to rewards – including the academy awards.  My executive Angel Burns is confident we can do this.  Essentially, there needs to be theatrical bookings in LA and NYC, well publicized with mandated advertising in the NY and LA newspapers.  We may need to do another fundraiser ourselves or find a sponsor to make this happen.

•    Broadcast.  Maybe the best way to get eyeballs on it.  Anyone with contacts at OWN (Oprah’s network), Oxygen or Lifetime – viable candidates for this documentary or even a TV docu reality series?  Imagine how refreshing that would be to see on TV – a series about people making a positive difference in the world – instead of watching yet again another show about the worst in human nature.

This film has had an amazing effect on our lives.  We’ve traveled the world, seen our name in lights on a theater marquee and met extraordinary people along the way.  In fact it seems like we are like magnets, attracting just the right people into our lives at just the right time. First of all we “found” all our amazing subjects who brought tremendous value to our lives – we learned so much from them. We found our executive producer, Angel Burns – or shall I say, she found me when I spoke in LA at a “photocine” event about creating a documentary with no money. I found the perfect editor, Erik Freeland who brought his wonderful vision to this film and made us look good, and Maria Grillo, a graphic designer in Chicago who designed our logo and overall look. I have another friend, Ally Raye who put together a great “deck” and “sizzle” for a TV pitch for me.  I can’t even imagine what life was like before these people came into my life.  This film just seems to have some inexplicable power of connecting people.

If you know anyone who is good with marketing and PR, or works in broadcast or knows a sponsor who would be a perfect match and could infuse some financial support to this project, please let us know.

Like one of our subjects, Marian Kramer said, “We’ve got to shine each other up”.

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A Perfect Day

by Gail Mooney
July 18 2011

Yesterday morning, Opening Our Eyes was screened for the first time. It was perfect in every way.

We had picked the State Theater in Traverse City, MI for a few reasons:

  • Our only two North American subjects were from Michigan
  • I had a lot of family in Traverse City and I knew they could get the word out and fill seats
  • The State Theater is a beautifully renovated theater with state of the art facilities and an old fashioned marquee to top it off
  • Traverse City is a beautiful place to be in the summer because of all the water around it

The night before the screening, Erin, Tom and I and our friend and executive producer, Angel Burns went down to the theater to take some pictures of it. There it was on the marquee – right under MIDNIGHT IN PARIS – OPENING OUR EYES– A SNEAK PREVIEW – SUNDAY 9AM. There it was, sharing the billing with one of my favorite recent films. Night theater ErinMVI_0178 As soon as the 10 o’clock showing of Midnight in Paris went in – a 3-man crew started taking down the letters and putting up new ones.

It took them some time but letter by letter up it went. But it was when they started putting up our names that an incredible feeling went through my body.  I had done it. I did what I set out to do.

The next morning, I was full of nerves.  It has been a long time coming and the day had arrived.  My Aunt Ike and cousin Rene had spread the word through town amongst friends, family, co-workers.  There was a family reunion also planned that weekend and all those people had come. Angel was outside talking to folks who were looking at the poster of what was playing at the upcoming Traverse City Film Festival next week, and invited them.  All in all, I think there were about 150-175 people – not bad for a Sunday morning in a town with a lot going on.

As the curtain went up – yes, a beautiful classic red curtain -and the movie began, it was almost surreal.  Even though I had seen this film a hundred times – it was the first time I watched it as a movie – with popcorn and all. But I think the best part was the Q&A when a man stood up to ask a question.  He said “Thank you for making this film.  It has changed my life”.  He had been someone Angel had talked to outside.  He hadn’t even intended to go see a movie that morning.  That was a big moment for me.

On to Detroit on Thursday, for our next sneak preview.  It won’t be as grand as the first screening – because the first one’s are always the most special – but our two subjects Marian and Maureen will be there.  Can’t wait.

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